The new year is on the horizon and for many of us it is a time when, having fuelled ourselves with enthusiasm from the resolutions we have set ourselves, we will look to improve our lives with a change of career.

If you find yourself in an interview scenario in the new year there are a number of questions which, when unprepared, can leave us stumped and scrambling for an answer. One of the most overlooked questions that an interviewer could throw your way is “why should I hire you?”

Why This Question?

In many instances the interviewers own reputation is on the line by recommending a candidate for a position. If the chosen candidate turns out to be a super salesman the interviewer will receive a pat on the back; if they turn out to be a dud however the interviewer is left looking like a dummy. They are therefore looking for you to sell yourself to them and demonstrate why you are the best person for the position.

You need to demonstrate:

• That you are capable of carrying out the role and delivering exceptional results.
• That you will complement and be a great addition to their team.
• That you possess the skills and expertise to stand out from the other candidates.

How to Answer the Question

Your answer is an opportunity to wow them with your skills, experience and achievements. Whilst you may have a long list of reasons it pays to stick to 3 or 4 strong reasons that you can support with descriptions and examples, as opposed to rattling off a dozen reasons without context.

Your reasons could include:

• Relevant industry experience
• Past experience of performing relevant tasks or duties
• Relevant technical skills
• Key achievements in your career
• Awards and accolades
• Education and training

Example Answer:

“I am confident that I would be a success in this project management position as I have all the skills and experience you are looking for. I have previously led successful projects for several top companies and my people skills have helped me to develop relationships with developers, suppliers and management alike; but more importantly I am passionate about the industry and driven to deliver a high standard of work.”

This is a great example of how to answer the question because not only does the candidate demonstrate a lot of confidence, but they are able to concisely demonstrate how they meet the requirements of the position.

The answer could be further strengthened by describing one of the successful projects, by naming one of the top companies or by providing evidence of the relationships she has established. It is possible however you will be asked to expand further on these points earlier in your interview, in which case this answer successfully reiterates and emphasises the point.

Common Mistakes:

• Being Unprepared: The worst thing you can do it try and blag it. Take time to prepare 3-4 reasons and be prepared to customise your answer depending how the interview unfolds. You should then practice your sales pitch until you are comfortable.
>Being Too Modest: This is your opportunity to explain what makes you the perfect candidate. If you are uncomfortable making value statements about yourself, use facts such as “I have x years’ experience in…”, “I broke the sales record for…”, “I received an award for…”
• Being Too General: Do not simple reel off a long list of reasons. Add some personality to your answer and express what makes you unique.
• Talking Too Much: Whilst it is important to get across all your key points, going through your entire CV is likely to send the interviewer to sleep.

You can find more hints and tips on how best to prepare for a job interview on the resources page.